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Social Media & Marketing Designer · Germany

I’m MarvinI make contentthat performs.

Social media & marketing designer from Germany. I grew my own theme account to over 11 million views and design content that stops the scroll.

  • Social Media Marketing
  • Content Strategy
  • Analytics & Growth
  • Ad Design
See my work

Tools I use every day

Featured case · Social media marketing

From zero to 11.3M views.

Vaveidan is my theme account on Instagram, TikTok and YouTube. I started it from zero in January 2026 and grow it with content made for each platform and decisions based on the analytics.

Theme account Social media marketing Analytics Since Jan 2026

Vaveidan

My theme account on Instagram, TikTok and YouTube, grown from zero to over 10,000 followers and 11 million views since 4 January 2026.

Vaveidan profile picture@vaveidan 10,766 followers on 3 platforms

  • Instagram
  • TikTok
  • YouTube

All platforms combined

4 Jan 2026 – 27 Sep 2026266 days

Views
11,396,830
Likes
567,952
Followers & subscribers
10,766

Views by platform

  • Instagram 53%
  • TikTok 43%
  • YouTube 4%
  • 42.8K views per day on average
  • 40 new followers per day
  • 1,058 views for every follower

From day one to 27 September 2026, straight from the analytics of Instagram, TikTok, and YouTube.

Highlights

Top 3 posts per platform, as of 15 October 2026

  • 1.4M

    views on a single TikTok

    TikTok · posted 11 January 2026

  • 8–11%

    engagement rate on the top Reels & TikToks

    Likes, comments, shares & saves ÷ views

  • 99–100%

    of the audience didn’t follow the account yet

    On every one of the 9 top posts

  • +5.5K

    new followers from the 9 top posts

    Instagram, TikTok & YouTube

  • 72–85%

    of each Short watched on average

    Top 3 Shorts on YouTube

  • 24–32%

    of the views on the top TikToks came from search

    People looked for this content on TikTok

Top posts by views

  • Instagram
  • TikTok
  • YouTube

5.62M views from these 9 posts · hover a bar for the details

  1. TikTok #11.4M
  2. Reel #1 Instagram1M
  3. Reel #2 Instagram837K
  4. Reel #3 Instagram822K
  5. TikTok #2772K
  6. TikTok #3538K
  7. Short #1 YouTube179K
  8. Short #2 YouTube36.4K
  9. Short #3 YouTube34.8K
Show as table
PostViewsLikesCommentsSharesSavesNew followersEngagement
TikTok #1 1,400,00090K6978,22842K+1.2K10%
Instagram Reel #1 1,008,63638.8K27815.8K26.9K+6638.1%
Instagram Reel #2 837,21635K21713.1K22.9K+6598.5%
Instagram Reel #3 822,55831.8K19614.5K27.9K+1,0289%
TikTok #2 772,30054K2744,24529K+1.1K11.3%
TikTok #3 538,40041K2742,71513K+75010.5%
YouTube Short #1 “THIS Fan Game is WORTH your TIME!”179,320––––+94–
YouTube Short #2 “THIS Fan Game is DIFFERENT!”36,450––––+32–
YouTube Short #3 “YOUR choices ACTUALLY MATTER!”34,816––––+41–

Engagement = likes, comments, shares & saves ÷ views. – = not in the post’s analytics.

Instagram

@vaveidan · Reels

Most views
Followers
5,542
Views
6,095,500
Likes
241,052

Top 3 Reels

  1. Reel cover, a Pokémon fan game battle with the line “Camper Diana sent out Octillery!”#1

    1M views

    • 38.8K
    • 278
    • 15.8K
    • 26.9K
    Engagement rate
    8.1%
    New followers
    +663
    Accounts reached
    786K
    Avg. watch time
    16.9s
    Skip rate
    32.2%
    Views from non-followers
    99.7%
  2. Reel cover, a small island on a pixel-art sea map#2

    837K views

    • 35K
    • 217
    • 13.1K
    • 22.9K
    Engagement rate
    8.5%
    New followers
    +659
    Accounts reached
    617K
    Avg. watch time
    13.9s
    Skip rate
    30.4%
    Views from non-followers
    99.6%
  3. Reel cover, a pixel-art house with a small farm in front#3

    822K views

    • 31.8K
    • 196
    • 14.5K
    • 27.9K
    Engagement rate
    9%
    New followers
    +1,028
    Accounts reached
    561K
    Avg. watch time
    13.3s
    Skip rate
    38.9%
    Views from non-followers
    99.6%

How people found the best Reel

  • Reels tab 78.6%
  • Explore 10.9%
  • Profile 4.1%
  • Feed 3.5%
  • Other 2.1%

TikTok

@vaveidan · Short videos

Most likes
Followers
4,867
Views
4,893,730
Likes
315,000

Top 3 TikToks

  1. TikTok cover, a trainer with a Pokémon in a pixel-art forest#1

    1.4M views

    11 Jan 2026 · 0:38 video

    • 90K
    • 697
    • 8,228
    • 42K
    Engagement rate
    10%
    New followers
    +1.2K
    Viewers
    979K
    Avg. watch time
    13.5s
    Watched on average
    35%
    Watched to the end
    10.7%
    Viewers who don’t follow
    100%
  2. TikTok cover, a battle against Mega Swampert#2

    772K views

    27 Jan 2026 · 0:26 video

    • 54K
    • 274
    • 4,245
    • 29K
    Engagement rate
    11.3%
    New followers
    +1.1K
    Viewers
    546K
    Avg. watch time
    11.3s
    Watched on average
    43%
    Watched to the end
    18.8%
    Viewers who don’t follow
    99%
  3. TikTok cover, two trainers and a Pokémon on a pixel-art farm#3

    538K views

    7 Jan 2026 · 0:34 video

    • 41K
    • 274
    • 2,715
    • 13K
    Engagement rate
    10.5%
    New followers
    +750
    Viewers
    409K
    Avg. watch time
    12.9s
    Watched on average
    37%
    Watched to the end
    14.5%
    Viewers who don’t follow
    99%

How people found the best TikTok

  • For You 57.6%
  • Search 32.6%
  • Other 6.5%
  • Personal profile 3.3%

Who watched the best TikTok

Age

  • 18–24 36%
  • 25–34 42%
  • 35–44 13%
  • 45–54 4%
  • 55+ 5%

Gender

  • Male 90%
  • Female 10%

Top countries

  • United States 26.7%
  • Philippines 10.5%
  • Germany 9.8%

YouTube

@vaveidan · Shorts

Most views per subscriber
Subscribers
357
Views
407,600
Likes
11,900

Top 3 Shorts

  1. #1

    179K views

    0:30 video

    “THIS Fan Game is WORTH your TIME!”

    New subscribers
    +94
    Unique viewers
    89.1K
    Avg. view duration
    0:22
    Watched on average
    72.7%
    Stayed to watch
    58.4%
    Watch time, non-subscribers
    99.9%
  2. #2

    36.4K views

    0:24 video

    “THIS Fan Game is DIFFERENT!”

    New subscribers
    +32
    Unique viewers
    16.5K
    Avg. view duration
    0:20
    Watched on average
    85.1%
    Stayed to watch
    51.5%
    Watch time, non-subscribers
    99.5%
  3. #3

    34.8K views

    0:33 video

    “YOUR choices ACTUALLY MATTER!”

    New subscribers
    +41
    Unique viewers
    19.1K
    Avg. view duration
    0:25
    Watched on average
    77.6%
    Stayed to watch
    63.3%
    Watch time, non-subscribers
    99.5%

How people found the best Short

  • Shorts feed 82.7%
  • Browse features 6.7%
  • YouTube search 6.4%
  • Other YouTube features 3.1%
  • Other 1.1%

Who watched the best Short

Age

  • 13–17 3.6%
  • 18–24 23.9%
  • 25–34 59.1%
  • 35–44 10.3%
  • 45–54 2.4%
  • 55–64 0.5%
  • 65+ 0.2%

Gender

  • Male 96.3%
  • Female 3.3%

Top countries

  • United States 38.9%
  • Germany 8.8%
  • India 5.9%

The goal

Build a theme account from zero, with no existing audience, and find out what makes content travel on Instagram, TikTok and YouTube.

What I did

  • Started Vaveidan on 4 January 2026 with short videos about Pokémon fan games
  • Posted short-form videos made for each platform: Reels, TikToks and Shorts
  • Wrote hook titles that make people stop scrolling, like “THIS Fan Game is WORTH your TIME!”
  • Checked the analytics of every post to see which formats bring reach, and made more of those

What the numbers show

  • The algorithm brings the reach. On every top post, 99–100% of the audience didn’t follow the account yet. Most views came from the Reels tab, the For You feed and the Shorts feed.
  • People search for this niche. On TikTok, a quarter to a third of the views on the top posts came from search, so keywords in the caption and on screen matter.
  • People keep watching. On YouTube, viewers watched 72–85% of each top Short on average.
  • Views turn into followers. The nine top posts alone brought around 5,500 new followers.
  • One video can win everywhere. The same video is the number one on Instagram (1 million views) and on TikTok (1.4 million views).

Design work(04)

Work that worked.

Click a project to see my role, the process and the results.

  • Three Instagram story ads for the Summer Drop campaign in pink, lime and light blue

    Summer Drop

    Paid social campaign for a streetwear label’s summer collection.

    • Social ads
    • Campaign
  • Coffee bag, business card and brand guide of the Roast identity in brown and apricot

    Roast & Rebrand

    A fresh identity and packaging system for a small coffee roastery.

    • Branding
    • Packaging
  • Three open day posters in dark green, light blue and lime reading Open, Campus, Day

    Open Campus Day

    Key visual and roll-out for a university open day, from posters to city light boards.

    • Key visual
    • Print
    • Out-of-home
  • Cover Image showing that this category is a Amazon listing Design with 8 Slides for the fictional Company telly

    Amazon Listing Design - telly

    A complete Amazon listing design for the fictional brand “Telly,” which sells high-quality, eco-friendly, durable, and sturdy tote bags on Amazon.

    • Amazon
    • Ebay
    • Shopify
01 / 04

Social ads · Campaign 2025

Summer Drop

Paid social campaign for a streetwear label’s summer collection.

The brief

Launch a limited summer collection to a Gen-Z audience on Instagram and TikTok, on a small budget and in six weeks.

What I did

I designed one bold key visual and a flexible layout system in Figma, so all 41 ad variants came from the same few components. I retouched the product shots in Photoshop and worked with the copywriter on short, loud headlines that still work at a glance.

The result

The campaign beat the previous drop’s click-through rate by 32 %, and the template set is still used for new launches.

What I learned

Fewer, bolder ideas travel better across formats than many small ones.

From moodboard to headline. The AI draft on the left, my final line on the right.
02 / 04

Branding · Packaging 2024

Roast & Rebrand

A fresh identity and packaging system for a small coffee roastery.

The brief

The roastery had grown out of its home-made logo. The owners wanted something that looks confident on a shelf, without losing the friendly local feel.

What I did

I kept the spirit of the old mark and redrew it as a simple monogram. A warm palette, one bold typeface and a strict grid make the packaging recognisable from across the shop. Social templates let the owners post on-brand without a designer.

The result

The new bags launched with the autumn range. The owners now create their own social posts from the templates.

One layout, three coffee lines. Colour does the sorting.
03 / 04

Key visual · Print · Out-of-home 2024

Open Campus Day

Key visual and roll-out for a university open day, from posters to city light boards.

The brief

Make the open day impossible to miss in the city, and attract students who had never considered this university.

What I did

I proposed the “one word per poster” idea: three posters that work alone and together. Then I built the grid that let the team adapt it to 25 formats quickly, from posters and city light boards to social posts and signage.

The result

More visitors than the year before, and a system the university reused the following year.

The key visual on a city light board. Readable in two seconds, from ten metres.
04 / 04

Amazon · Ebay · Shopify 2026

Amazon Listing Design - telly

A complete Amazon listing design for the fictional brand “Telly,” which sells high-quality, eco-friendly, durable, and sturdy tote bags on Amazon.

The brief

The team published new banners every week and waited days for design. They needed speed without losing the brand.

What I did

I audited six months of old banners, found the patterns that performed and turned them into auto-layout components with clear rules.

The result

Banners that took an afternoon now take about an hour, and they finally look like one brand.

Buttons, backgrounds and headlines as components. Change once, update everywhere.
Buttons, backgrounds and headlines as components. Change once, update everywhere.
Buttons, backgrounds and headlines as components. Change once, update everywhere.
Buttons, backgrounds and headlines as components. Change once, update everywhere.
Buttons, backgrounds and headlines as components. Change once, update everywhere.
Buttons, backgrounds and headlines as components. Change once, update everywhere.
Buttons, backgrounds and headlines as components. Change once, update everywhere.
Buttons, backgrounds and headlines as components. Change once, update everywhere.

How I use AI

Designed by me. Enhanced by AI.

I use AI tools like ChatGPT, Claude and Photoshop’s generative features to push my own designs further. The ideas, layouts and final decisions are mine.

  • Enhancing my own designs
  • Adding details
  • Creating assets faster
  • Designs made entirely by AI